Students from Fu Jen Catholic University's Bachelor's Program in Interdisciplinary Studies (BPIS) visited Lin Cong Ming Fish Head Casserole, a well-known local food brand in Chiayi, Taiwan.

The visit provided students with an opportunity to explore the development of a Taiwanese food business and gain firsthand insights into brand management, entrepreneurship, and local economic development.

During the visit, students had the privilege of meeting Grace Lin (林佳慧), the third-generation leader and CEO of Lin Cong Ming Fish Head Casserole.

Grace shared the story behind the family business, highlighting its development from a beloved local restaurant into a growing brand reaching customers beyond Chiayi.She also discussed the company's business journey, brand development, and contributions to Chiayi's local economy.

Through her experiences, students gained a deeper understanding of how traditional food businesses can preserve their cultural identity while adapting to new markets and business opportunities.

Notably, BPIS was honored to become the first university group to visit the company, offering students a valuable opportunity to engage directly with its leadership.

In addition to learning about the business, students enjoyed the restaurant's signature dish and experienced firsthand the connection between local cuisine, cultural identity, and brand value.

The visit connected classroom learning with real-world business practices, encouraging students to explore the relationships between entrepreneurship, local culture, and economic development.

BPIS sincerely thanks CEO Grace Lin and the Lin Cong Ming team for their warm hospitality and inspiring insights.

Through industry visits and experiential learning opportunities, BPIS continues to encourage students to explore different industries, develop interdisciplinary perspectives, and connect global learning with local experiences.